MAX Sessions: Beyond Web 2.0 (Jesse James Garrett)

by admin on 02/10/2007

My last session for today, after this one I will go up to the hotel room for a wee rest and get back for the last couple of minutes of the sneak peak session before the huge MAX party starts. They promised that it will be the best MAX party ever, although I can’t imagine something better than the roller coaster party in Disneyland 2005. So I’ll wait and see what awaits me tonight, but now is the time for another learning experience. Apparantly Jesse James Garrett is quite popular – the room is the biggest one I’ve been in so far and it’s almost full and people are still coming. I think I haven’t heard of him until earlier today, when I bought his book (which was almost sold out already, again an indication that he’s popular), so I’m really curious how it will be.

While waiting I just googled Jesse James Garreth and he even has a Wikipedia entry, that explains the number of people here and pushes my expectations even further… ;-)

He starts off with promoting his book (good that I already got it) and explaining what his company Adaptive Path does. He then goes on with the question “What is the web good for (or at)?” and goes back to the invention of television, which was only compared to things that were known before (it’s like radio but with pictures/it’s like theater without going out) and only some ten year after the invention people started to understand the real purpose of TV. He thinks that this is exactly what’s happening to the internet right now. He (as everyone else at this conference as well) sees the power of the internet in the content and in the combination of content and RIAs. He sees the beginning of the current hype in the late 19th century, when visions about the change of photography (from taking the pictures on glass to taking them on film rolls) changed the use of cameras from being professionals based work equipment to something everyone could use because it was so much simplified and suddenly usable.

Reasons for creating a new product could be to produce something profitable or reliable or, in the best case, something people say “I can’t live without it”. He goes back in history to show the development of some products that changed people’s behavior and desires, like video recorders or early word processors and how devices became more and more complicated and harder to use by adding more features. He does a quick digression on video games and digital music players leading to the success of the iPod. The reason why a product that came later to the market and had fewer features than the competition’s could ever get this popular, is, that people see their favorite products as people, too. He mentions a couple of more products and applications that changed the user experience over the last couple of years (eg. google calender, medicine packaging, flickr, mobile phones) and points out that it’s not only the website that makes the overall experience for the user, but the interaction of every party involved (call center, mail advertisement).

Getting to the end of the session he shows a video about the Adaptive Path’s vision of a new medical device called charmr for people with diabetis, a really cool device which sounds so useful that it should be created and hit the market!

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